Zoë Lister, known for her role in “Hollyoaks,” has experienced a surge of attention after becoming the voice behind Jet2holidays’ recently viral advert. The advertisement features the catchy tagline, “Nothing compares to a Jet2 holiday,” set to Jess Glynne’s popular tune “Hold My Hand.” Its resonant audio has sparked a TikTok trend where users pair the sound with clips of chaotic holiday mishaps, from plane brawls to water sports accidents gone awry.
Lister commented on the unexpected nature of her newfound fame, noting how strange it feels to hear her voice everywhere, including during her recent dinner celebration for her 10-year anniversary. At dinner, she humorously recounted how her husband pointed out nearby patrons creating their own TikTok videos using her voice.
The trend is not just amusing for Lister but is also seen as a welcome source of joy. She expressed delight at how viewers are engaging with the content, viewing it as a form of “silly joy” everyone can share in. The trend expanded further as users began to recreate the ad, actively singing along to both Glynne’s song and Lister’s scripted lines.
Jess Glynne, also caught up in the trend, remarked on the surprise at its popularity during a live performance, where her audience chanted the infamous tagline. CapitalFM even facilitated an amusing reunion on their morning show, allowing Lister and Glynne to perform together for the first time.
Jet2holidays has embraced the humorous side of the trend, utilizing similar audio for their promotional campaigns, including a contest to win a £1,000 holiday voucher. This adaptation demonstrates how brands can effectively leverage viral moments to engage their audience while maintaining a light-hearted spirit.
The light-heartedness surrounding the trend highlights the cathartic role of humor in connecting people, particularly as many enjoy sharing their amusing vacation experiences.