This holiday season, Zales is excited to partner with the talented comedian and actress Chloe Fineman to launch the “Not Another Candle” Collection, set to debut on November 18. This innovative collection aims to transform gift-giving into a delightful and effortless experience, offering alternatives to the typical last-minute gift choices that often fall flat.
Recognizing the anxiety that holiday shopping can sometimes bring, particularly when trying to find meaningful and unique gifts, Fineman’s collection speaks to those challenges. Candles, while popular, can often feel impersonal and uninspired. With the “Not Another Candle” Collection, Fineman curates jewelry pieces that are both stylish and heartfelt, allowing gift-givers to sidestep the panic and opt for presents that truly resonate.
The collection features 20 pieces catering to every jewelry lover’s taste, including classic tennis bracelets, colorful gemstone huggies, stackable chains, charms, and striking statement rings for both men and women. Melding timeless Zales designs with contemporary trends, Fineman’s playful approach elevates the art of gifting. Prices range from $49.98 to $1,499.98 and will be available exclusively on Zales.com and through its digital platforms starting November 18.
Expressing her vision, Chloe Fineman stated, “I wanted to curate a collection that makes people smile the way a perfect gift does — something personal, fun, and not at all expected. Jewelry feels more meaningful than another candle (no offense, candles), and these pieces are designed to be worn and loved every day.”
This launch aligns with Zales’ ongoing rebranding initiative called “Own It,” which aims to redefine fine jewelry as an everyday expression of personal style rather than only for special occasions. Fineman’s collaboration breathes a relatable humor into the gifting landscape, encouraging consumers to embrace their individuality and creativity, even in last-minute shopping scenarios.
Lisa Laich, Chief Marketing Officer of Signet, commented on the partnership, saying, “We wanted to work with Chloe because she embodies confidence, creativity, and humor—qualities that align perfectly with today’s jewelry lovers. She brings a fresh perspective to gifting and a reminder that jewelry should be fun, meaningful, and uniquely yours.”
For over a century, Zales has established itself as a reliable source for fine jewelry, focusing on celebrating love, milestones, and everyday moments. With a dedication to craftsmanship and self-expression, Zales ensures that each piece holds significance, representing cherished memories. The brand continuously evolves its offerings, making self-expression accessible and enjoyable, and invites customers to explore their unique tastes. Enthusiasts can find more information at Zales.com or connect with the brand via various social media platforms.