YouTube TV has officially announced a price hike for its streaming service, increasing the monthly fee by $10, bringing the total to $82.99. This change represents a 14 percent rise and will take effect immediately for new subscribers, while current customers will see the new rate applied on January 13.
In a statement shared via social media and emailed to subscribers, YouTube, a Google subsidiary, attributed this increase to “rising content costs.” The company acknowledged the decision is not taken lightly and expressed understanding of the impact on its members. Importantly, those enjoying discounted rates or in a trial period will not be affected until their promotional offer concludes.
With this adjustment, YouTube TV’s pricing aligns with that of Hulu’s most popular television streaming package, which also experienced a price increase last month.
While this news may be disappointing for consumers who are already facing rising living costs, it highlights the ongoing competition in the streaming industry for quality content. As streaming services continue to adjust their pricing structures in response to content expenses, subscribers may still benefit from improved offerings, better-quality programming, and innovative features in the long run.
Summary: YouTube TV has raised its monthly subscription price by $10 to $82.99, effective immediately for new subscribers and starting January 13 for existing ones, citing rising content costs as the reason for the increase. This brings YouTube TV’s pricing in line with Hulu’s popular streaming package.