YouTube TV has revealed a price hike for its subscription service, which will take effect in early 2025. In an email to its customers, the streaming platform announced that starting January 13, 2025, the monthly fee for the base plan will increase by $10, raising the cost from $72.99 to $82.99. This decision comes as part of the company’s efforts to manage rising content costs and enhance the quality of its service.
YouTube TV emphasized that existing customers will notice this change in their billing cycles after the price increase date, while new members will be subject to the updated price immediately. The spokesperson for YouTube, Allison Toh, noted that their pricing choices are made thoughtfully, highlighting customers’ ability to pause or cancel their subscriptions if they choose to do so.
Since its launch in 2017, YouTube TV has grown popular by offering a competitive streaming alternative to traditional cable, initially captivating audiences with a monthly fee of just $35. Over the years, the service has evolved, adding Spanish-language channels, sports programming, and various extras, leading to successive price increases.
As subscribers voiced their concerns on social media following the announcement, some expressed that this trend of rising prices meets their expectations, while others consider canceling their subscriptions altogether.
Despite the challenges posed by the price increase, YouTube TV’s commitment to improving its content library and service can be seen as a positive step, aiming to provide subscribers with a more enriching viewing experience.
Summary: YouTube TV will increase its subscription price by $10 starting January 13, 2025, raising the monthly fee to $82.99. This reflects the service’s ongoing efforts to provide quality content amidst rising costs. Subscribers are encouraged to manage their subscriptions as they adjust to the changes.