The impact of the television series “Yellowstone” on tourism in Montana has been substantial. A study conducted by the Bureau of Business and Economic Research and the Institute for Tourism and Recreation Research at the University of Montana, which was funded by Paramount Studios, found that around 2.1 million people visited the state in 2021 due to the show’s influence, leading to an impressive $730 million in spending. This surge in interest not only promotes tourism but has also sparked a trend in westerncore fashion and significantly increased visitation to Yellowstone National Park.
Interestingly, despite its name, Yellowstone National Park does not feature prominently in the series. However, many fans often seek to incorporate nature into their “Yellowstone”-inspired experiences. For instance, visitors can opt for an all-day Yellowstone Wildlife Safari Tour to explore the park’s renowned geysers and unique geological features.
In a personal journey of embracing the cowboy lifestyle, one writer reflects on her adventurous week-long trip to Montana. Her itinerary included two days of cattle driving at The Resort at Paws Up, a luxurious open-land resort reminiscent of the Dutton family’s homestead. The adventure began at Lone Mountain Ranch in Big Sky, attending a female-focused event called Cowgirl Up, which featured an array of activities such as trail rides and rodeos.
Despite initial reservations about being in a place with a predominantly low Black population, the writer found comfort in the presence of a Black staff member at the ranch, which helped her feel more at ease. The event included a cowgirl clinic where participants could learn rodeo skills like barrel racing and cattle roping, though the writer faced challenges mastering these techniques.
Ultimately, her experience underscores the concept that ranch life, much like any new endeavor, has its highs and lows. Moments of self-doubt give way to triumphs, reminding us that every skilled cowgirl was once a beginner too. This journey serves as a hopeful reminder of the joy found in perseverance and the importance of community support in trying new experiences.
In summary, “Yellowstone” has driven significant tourism growth in Montana while promoting cultural immersion in the cowboy lifestyle. The writer’s experience exemplifies the constructive challenges and transformative moments one encounters when stepping outside their comfort zone.