The fast food landscape is gearing up for an intense competition in 2025 with the anticipated return of chicken wraps, echoing the prior excitement surrounding chicken sandwiches. McDonald’s has confirmed that its beloved Snack Wrap, featuring new McCrispy Strips, will reappear on July 10, 2025. These wraps will include tender all-white meat chicken strips, crisp lettuce, and shredded cheese, all wrapped in a soft tortilla.
Popeyes has joined the fray by announcing the introduction of its Chicken Wraps on June 2, 2025, which will feature hand-breaded chicken tenders alongside lettuce, cheese, and pickles, all wrapped in a warm tortilla inspired by their famous biscuits. Priced at $3.99, these wraps will also be available with different spreads, including Classic, Spicy, or Honey Mustard, adding to the excitement.
The rivalry escalated on social media following playful jabs exchanged between the two chains. McDonald’s teased its Snack Wrap return in a cryptic post, to which Popeyes responded with a wink, promoting their own wraps. This banter has spurred enthusiastic reactions from fans on social media, showing a renewed interest in these fast food items.
While chains like Wendy’s and Chick-fil-A also offer chicken wraps, they are not part of this intense rivalry, which has other brands watching closely. Zaxby’s humorously weighed in, noting they’ll be waiting to see how the competition affects customer cravings.
As consumers anticipate these new menu offerings, the fast food industry is sure to see a surge in interest as fans embrace the return of chicken wraps. The combination of nostalgic favorites and new flavors promises to fulfill cravings and invite customers back to the restaurants.