ESPN’s latest Wimbledon campaign, titled “Quiet Please,” draws significant inspiration from the distinctive filmmaking style of Wes Anderson. Known for his meticulous symmetry and curated color palettes, Anderson’s artistic vision infuses the campaign with a flair that aligns perfectly with the elegance of Wimbledon.
The campaign features a lineup of prominent tennis players, including this year’s French Open champions, Coco Gauff and Carlos Alcaraz. Other notable athletes such as Novak Djokovic, Madison Keys, Ben Shelton, Jessica Pegula, Taylor Fritz, and Frances Tiafoe, along with ATP and WTA world number ones Jannik Sinner and Aryna Sabalenka, also make appearances, showcasing the sport’s rising stars and compelling narratives. Rachel Epstein, Vice President of Live Sports and Audience Expansion at ESPN, highlighted that this year’s campaign aims to elevate the sport through an artistic lens that encapsulates both the elegance and the intensity of the tournament.
Wimbledon is revered as one of the most prestigious Grand Slam tournaments, characterized by its rich history and unique traditions. The phrase “quiet please,” often requested by umpires to silence the audience, sets a backdrop that juxtaposes the tournament’s timeless elegance against the energetic dynamics of the matches.
This year, tennis fans can enjoy extensive coverage from June 30 through July 13, with over 250 hours of live content broadcast across various ESPN platforms, including ABC and ESPN Deportes. Furthermore, Day 1 content will be accessible to Disney+ subscribers, with the entire tournament streaming available for all bundle subscribers of Disney+, Hulu, and ESPN+.
This campaign not only showcases the artistry behind the scenes but also highlights ESPN’s commitment to delivering comprehensive coverage of one of the sport’s most iconic events.
Hopeful for the future of tennis and its growing stars, ESPN’s “Quiet Please” campaign is poised to engage a wider audience and enhance the viewing experience for fans worldwide.