Cricket fans across the United States and Canada are set to experience the ICC Men’s T20 World Cup like never before, thanks to a ground-breaking partnership between Willow by Cricbuzz and YouTube. This collaboration will allow fans to stream all four Team USA matches live for free, marking the first instance where ICC World Cup matches are available on such a prominent platform without any cost.
The matches are scheduled over a week from February 7 to February 15, 2026, and will feature the following lineup:
– USA vs. India: February 7, 8:30 a.m. ET
– USA vs. Pakistan: February 10, 8:30 a.m. ET
– USA vs. Netherlands: February 13, 8:30 a.m. ET
– USA vs. Namibia: February 15, 4:30 a.m. ET
In addition to these pivotal games, all matches in the ICC T20 World Cup will be available on Willow’s linear channels.
Willow is taking significant strides to enhance the cricket viewing experience for its audience. They have upgraded their website and mobile apps to offer better performance on connected TVs as well. Fans can expect higher video quality along with seamless access to live matches, replays, and highlights. Notably, Willow will also introduce a creator-led alternate telecast for key matches, developed in collaboration with Jomboy Media. This alternative broadcast will provide a more personal and conversational commentary style, particularly for the matches against India and Pakistan.
Todd Myers, COO of Willow by Cricbuzz, remarked on the significance of this endeavor, stating that the ICC Men’s T20 World Cup represents a milestone for cricket in the U.S. With major matches previously locked behind costly pay-per-view subscriptions, this initiative will make high-stakes cricket accessible to all.
Marc Hatfield, a partnerships manager at YouTube, echoed this sentiment, expressing excitement about how this collaboration will connect fans with live commentary and innovative perspectives from the burgeoning YouTube creator community.
Accessing the matches will be straightforward for fans throughout North America. Willow TV and Willow 2, which offers commentary in Hindi, along with various digital platforms will ensure that viewers can effortlessly follow the action. Additionally, those looking to catch every moment of the ICC T20 World Cup can obtain a subscription to Willow for comprehensive access, as all 55 matches will be broadcast in English on Willow TV and in Hindi on Willow 2.
This strategic partnership not only facilitates broader access to cricket but also aims to elevate the sport’s profile in the U.S., appealing to both devoted fans and potential newcomers. The excitement surrounding this event introduces an optimistic outlook for cricket’s growth in North America, promising to bring communities together through the power of sport.