Dictionary.com has selected “67” as its word of the year for 2025, marking the first time a numerical term has earned this honor. This recognition highlights language that reflects contemporary social trends and global events. “67,” pronounced “six seven,” has become a catchy slang term that has captivated children, puzzled educators, and left adults scratching their heads over recent months.
The term gained traction through its association with Philadelphia rapper Skrilla’s hit song “Doot Doot (6 7),” released last December. The phrase, highlighted by its use in the lyrics, quickly caught on, particularly with viral TikTok videos showcasing basketball highlights, notably featuring LaMelo Ball of the Charlotte Hornets, who stands at 6 feet, 7 inches tall.
As the term spread, prominent athletes like LeBron James and Paige Bueckers began to incorporate “67” into their conversations, further popularizing it. The phrase is often recited with distinctive hand gestures by Generation Alpha, who draw out the numbers while engaging in everyday conversations, transforming queries like “How tall are you?” or “What time is it?” into a playful exchange of numbers.
Surging interest in “67” was evident when Dictionary.com reported that searches for the term increased more than sixfold over the summer, showing no signs of abating. Its widespread appeal is reflected in various cultural expressions, including musical mashups, appearances in popular television shows like “South Park,” and unique Halloween costumes.
Though Dictionary.com acknowledges that the term lacks a concrete definition, characterizing it as “meaningless, ubiquitous, and nonsensical,” it asserts that the essence of “67” lies in the connections it fosters among users. Skrilla himself noted that he left the term intentionally vague, allowing it to evolve in meaning for different people.
Interestingly, even LaMelo Ball admitted during a TikTok session that the term is ultimately “nothing… just six seven.” While the underlying meaning of “67” remains elusive, parenting expert Becky Kennedy suggests its significance is rooted in belonging—a concept that resonates deeply with children and adolescents. Lindsay, who has observed how parents use “67” to bond with their kids, believes that such trending terms can serve as important conversations starters, bridging the generational gap.
As “67” captures a moment in time for younger generations, it serves as a reflection of how language continues to evolve and adapt within the fabric of contemporary society, ultimately fostering connections that transcend age barriers.