Whitney Rose is showing incredible resilience as she navigates the ups and downs of life both on and off the cameras of The Real Housewives of Salt Lake City. Since the show’s debut in November 2020, the 39-year-old reality star has laid bare her personal struggles, including a significant setback in her business endeavors.
In the latest season, which premiered in September, Rose candidly revealed a major financial loss stemming from a failed merger of her skincare company, Wild Rose Beauty, with another business venture she initiated alongside her husband, Justin. “I decided to merge my skincare company into another entity and create a new one,” she explained in an exclusive interview. While the merger initially showed promise, it ultimately led to her resigning as CEO and closing the doors on her brand to reclaim its identity. Describing the loss as “six figures,” Rose expressed her devastation but remained pragmatic, asserting she was able to mitigate further damage by making quick and decisive choices.
Throughout her journey, Rose has remained committed to authenticity, a hallmark of her appearance on the reality show. “I’ve always been real… I want to tell the truth and control my story,” she stressed, affirming her decision to openly share her experiences rather than allow others to define her narrative. This honesty extends to the struggles she has faced while managing her mental health and nurturing family relationships.
Despite the pressures of reality television, Rose has emphasized that being in the spotlight is no easy feat. In recent seasons, she has addressed her healing process, engaging in therapy to confront past traumas and familial estrangements. Although these journeys can be difficult, they serve as a testament to her commitment to personal growth and vulnerability.
One particularly challenging moment recalled from season three involved a heated disagreement with her cousin and co-star Heather Gay, which left a lasting impact on Rose. Reflecting on the emotional turmoil during that time, she admitted to considering quitting the show altogether due to the intensity of her personal struggles. However, support from friends and family, particularly fellow cast member Lisa Barlow, helped her find the strength to persevere.
As the current season unfolds, Rose remains hopeful and determined, maintaining her commitment to honesty while navigating tumultuous personal experiences. Her willingness to share both triumphs and tribulations underscores a profound truth: that facing failure head-on is an essential journey towards personal and professional growth. With the continued airing of The Real Housewives of Salt Lake City, fans can look forward to witnessing more of Rose’s authentic journey every Tuesday at 8 p.m. ET on Bravo, where her story offers empowerment and inspiration in the realm of reality television.