Hailey Welch, the viral star known for her catchphrase “Hawk Tuah,” has been notably absent from her podcast, Talk Tuah, and social media since the tumultuous launch of her cryptocurrency, $HAWK. Despite her swift rise to fame during the summer, following the virality of her phrase, recent events have cast a shadow over her popularity.
On December 4, Welch launched the $HAWK memecoin, which initially soared in value, reaching a market cap in the hundreds of millions before collapsing almost instantly, leading to significant losses for many investors. The situation turned tense as fans turned to blame both Welch and her crypto team, OverHere, for the ill-fated venture. Investigations suggested that a significant portion of the tokens were held by a select few, leading to allegations that insiders profited by selling their tokens immediately after launch.
During a live chat on X, formerly known as Twitter, Welch and OverHere faced criticism from stakeholders, including crypto investigator Coffeezilla. Welch’s abrupt departure from the stream, saying she was going to bed, became a further point of contention, marking her last communication with the public. Since the incident, both Welch and her team have remained largely silent, with OverHere attempting to deflect blame to one of their associates, Alex Larson Schultz.
While the podcast has seen a disruption, it launched successfully in early September, consistently releasing new episodes up until the cryptocurrency launch. This break from her regular content creation raises questions about her future endeavors and whether she will address the fallout directly with her fans.
While Welch’s absence is concerning for her followers, there is hope that she will return and seek to rebuild trust with her community. Transparency about the $HAWK situation could pave the way for an even stronger comeback, allowing her to learn from this experience and reinforce her platform.
In summary, Hailey Welch’s latest venture has taken a troubling turn, but it promises a chance for reflection and growth, not only for her but also for the tech and entertainment community observing this situation unfold. This could serve as a cautionary tale, emphasizing the importance of responsible engagement in emerging markets.