Starbucks has officially launched its new Protein Lattes and Protein Cold Foam beverages, responding to the increasing consumer interest in protein-rich options. Announced in September, these innovative menu items became available to customers on September 29.
The new offerings include lattes crafted with protein-boosted milk, as well as drinks topped with flavored protein-rich cold foam. Customers can customize their favorite beverages with flavored cold foam for an added cost of $2, while any hot or iced drink made with milk can be enhanced with protein-boosted milk for an additional dollar.
This protein menu is part of Starbucks’ broader initiative to modernize its offerings and align with evolving consumer preferences for healthier and more innovative choices. Tressie Lieberman, Starbucks’ global chief brand officer, emphasized the company’s commitment to delivering products that resonate with customers, linking this strategy to the leadership of CEO Brian Niccol, who has been at the helm since September 2024.
The drink lineup features enticing options such as the Iced Banana Cream Protein Matcha, which combines green tea latte with unsweetened matcha, and the Iced Vanilla Cream Protein Latte topped with Vanilla Protein Cold Foam. Other notable entries include the Chocolate Cream Protein Cold Brew, highlighting the incorporation of varied flavors to enhance the customer experience, all while providing a significant protein boost per serving.
Customers looking to enjoy additional protein can choose from various flavors of Protein Cold Foam, including banana, vanilla, chocolate, and seasonal offerings like pumpkin and pecan. Each addition offers around 15 grams of protein in a grande-sized beverage.
Starbucks’ protein-boosted milk is made fresh daily by baristas, combining creamy 2% milk with premium whey protein. The new Protein Lattes also come in flavors such as Sugar-Free Vanilla Protein Matcha and Vanilla Protein Latte, providing a satisfying option for those wanting to indulge without compromising their nutrition goals.
As part of the overall “Back to Starbucks” strategy, the company is also focusing on operational changes, including the closure of underperforming locations and a reduction in workforce, showcasing its aim for a more robust and customer-centric business model.
This latest menu revolution aligns Starbucks with contemporary dietary trends and customer preferences, presenting an opportunity for health-conscious coffee lovers to enjoy their favorite drinks while boosting their protein intake.