A new report indicates that WWE is poised to face substantial financial setbacks as John Cena prepares for his retirement during tonight’s Saturday Night’s Main Event. Sports finance expert Dr. Rob Wilson shared insights on the potential impact of Cena’s departure on WWE’s revenue streams.
Currently valued at approximately $80 million, Cena’s shift toward a full-time Hollywood career could see his worth surge to between $120 million and $150 million, according to Wilson. He noted that while Cena may not reach the commercial heights of fellow superstar Dwayne “The Rock” Johnson, his marketability and value will increase as he takes on further acting roles in franchises and streaming projects.
Wilson expressed concern that WWE could lose between $40 million and $70 million annually due to Cena’s absence from regular competition. “Cena remains a high-impact performer for peak events such as major international tours and premium live shows,” he stated, outlining how his exit from the ring could reduce WWE’s revenue potential despite his ongoing influence as a brand ambassador.
Tonight, John Cena is set to compete in his final match against former World Heavyweight Champion Gunther, which is anticipated to be a significant highlight of the evening. As fans gear up to witness this momentous occasion, WWE will be closely watching how Cena’s retirement affects its financial landscape moving forward.
WrestleZone will provide live coverage of the events at Saturday Night’s Main Event, adding to the excitement surrounding Cena’s farewell performance. The entertainment community anxiously awaits to see how his career transition will unfold and what it will mean for the future of WWE.