Wendy’s is embracing the Halloween spirit with the release of its new Boo! Bag meals, aimed at “kidults” and fans of all ages.
Launched on October 21, these limited-edition meal bundles include a Dave’s single hamburger, a small fry, a small chocolate Frosty, a glow-in-the-dark Bone Chiller Frosty figure, and a Boo! Book coupon booklet, as announced by the fast-food chain.
The coupon book is packed with deals, offering five free Jr. Frosty treats and a bonus coupon for a special $1.99 Wendy’s kids’ meal with any purchase.
While targeting customers of all ages, the Boo! Bag meals also support children in need. Proceeds from each sold coupon book, whether bundled with the meal or purchased separately, go to the Dave Thomas Foundation for Adoption, which works to find homes for over 113,000 children in foster care.
These Boo! Bag meals follow the launch of Frosty Frights Kids Meals in September, which include a choice of hamburger or four-piece chicken nuggets, a junior fry or apple bites, a kids drink, and a collectible spooky toy.
Other fast-food chains have also joined in the Halloween festivities. McDonald’s reintroduced its Happy Meal Boo Buckets on October 15, updating their design while maintaining the tradition that began in 1986. The new designs come in white, orange, green, and blue, and can be adorned with themed stickers.
Meanwhile, Dunkin launched its Munchkins Bucket on October 16, which can be filled with a 50-count assortment of Munchkins Donut Hole Treats. The chain also introduced several Halloween-themed menu items and merchandise, including the return of its DunKings tracksuits for fans wanting to dress like Dunkin enthusiast Ben Affleck this Halloween.