Wendy’s is embracing the Halloween season with its new Boo! Bag meals, created for “kidults” of all ages.
Available since October 21, these limited-edition meal bundles include a Dave’s single hamburger, small fries, a small chocolate Frosty, a glow-in-the-dark Bone Chiller Frosty figure, and a Boo! Book coupon booklet.
The coupon booklet offers fantastic deals, featuring coupons for five free Jr. Frosty treats and a special offer for a $1.99 Wendy’s kids’ meal with any purchase.
Although the Boo! Bag meals target customers of all ages, they also help support children in need. Proceeds from the sale of each coupon book, whether included with a meal or sold separately, go to the Dave Thomas Foundation for Adoption, which assists in finding homes for over 113,000 children in foster care.
These Boo! Bag meals follow the launch of Frosty Frights Kids Meals in September, which offer choices of hamburgers or chicken nuggets along with junior fries or apple bites, a kids drink, and a collectible toy.
Wendy’s is not the only fast-food chain celebrating Halloween this year. McDonald’s reintroduced its popular Happy Meal Boo Buckets on October 15, featuring refreshed monster designs in various colors. Dunkin’ also launched its Dunkin’s Munchkins Bucket on October 16, which can hold a 50-count assortment of Munchkins Donut Hole Treats, along with several new Halloween-themed items and merchandise, including their DunKings tracksuits for those wanting to channel Dunkin superfan Ben Affleck.