Wendy’s has unveiled an enticing Black Friday promotion featuring its Small Frosty treat for just 67 cents, celebrating the viral “6-7” meme that has taken social media by storm. This special offer will be available on November 28, allowing customers to enjoy the Frosty both in-store and through online orders at participating locations while supplies last.
The “6-7” trend gained momentum in early 2025, coinciding with the release of the catchy song “Doot Doot” by Skrilla, which popularized the phrase. It further escalated in March when a viral video from YouTuber Cam Wilder showcased a young boy using “6-7” along with a distinctive hand gesture, leading to widespread adoption in social media content.
Furthermore, Dictionary.com recently recognized “6-7” as its Word of the Year, marking a significant cultural impact. Wendy’s joins a growing list of brands leveraging this meme for marketing purposes, following similar moves from Pizza Hut and Domino’s, who both offered promotions linked to the 67-cent theme earlier this month.
This initiative reflects a vibrant intersection of food and pop culture, showcasing how trends can effectively engage consumers and enhance brand visibility. Wendy’s creative approach aligns with contemporary marketing strategies, highlighting the brand’s ability to connect with a younger audience through relevant and timely promotions.