Walmart has launched an intriguing new advertisement featuring actor Walton Goggins, showcasing the retailer’s extensive product range, which includes not only everyday items but also more unexpected offerings like saunas, dentures, and dancing shoes. The commercial highlights the sale of half a billion products, with a humorous touch as Goggins shares his own quirky needs, such as clogging shoes and bear spray for hiking.
The ad is part of a broader initiative that began in January, emphasizing a brand refresh that included a new logo. Titled “Walmart. Who knew?” the campaign aims to enlighten shoppers about the diverse products available at Walmart that they may not have considered before. As outlined in a blog post, the campaign targets both long-time customers and those who may be unaware of the retailer’s wide array of offerings.
Walmart’s choice to collaborate with Goggins comes from the belief that his unique charm can effectively communicate the brand’s message. Meanwhile, for a separate Spanish-language ad, actress Stephanie Beatriz portrays an amusing situation at a gender reveal party gone awry.
In addition to its marketing efforts, Walmart is significantly enhancing its product offerings and services. The retailer has developed its third-party marketplace, allowing vendors to sell products directly on Walmart’s website and app, akin to Amazon’s model. Furthermore, Walmart is investing in its loyalty program, Walmart+, and has introduced services such as one-hour delivery. The company is also focusing on technological advancements, incorporating elements like generative AI and augmented reality to improve customer experience both in-store and online.
These innovations reflect Walmart’s commitment to evolving and meeting customer needs, encouraging shoppers to explore and discover more of what the retailer has to offer. With its extensive range of products, Walmart aims to redefine the shopping experience, making it more comprehensive and user-friendly.