Walmart is set to launch an extensive two-wave Black Friday event in 2025, starting in early November and continuing through the Thanksgiving week. This strategy focuses on providing early online access to deals, which will later transition to in-store promotions, with additional early access for Walmart+ members.
As Halloween approaches, Walmart aims to build anticipation for its Black Friday offerings, while maintaining a familiar structure with new enhancements. Customers can expect significant savings across various categories, including electronics, home goods, and toys, particularly on items marked as “special buys” that are likely to sell out quickly.
The key features of Walmart’s Black Friday event include:
1. A phased approach: The first wave will kick off online in early November, followed by in-store deals, with the second wave occurring in the week leading up to Black Friday.
2. Early-access opportunities for Walmart+ members: These customers can enjoy early access to deals, sometimes several hours before they are available to the general public.
3. Online-first strategy: Walmart’s online platform will be the initial focus for deal availability, with stores opening for in-person shopping at a later time, typically early in the morning on the day of the sales.
4. Diverse product offerings: Expect to find deep discounts on electronics, home appliances, toys, and various gift items, catering to all holiday shopping needs.
5. Limited inventory on special buys: Certain items will feature steep discounts, but with limited quantities, emphasizing the need for shoppers to plan their approach carefully.
In promoting the event, John Furner, president and CEO of Walmart U.S., stated, “For years, Walmart has owned Black Friday — and this year we’re proving why. We’re dropping up to 60% off top brands and offering thousands of deals under $20, making it clear: nobody does low prices like we do.” He highlighted Walmart’s commitment to convenience and value, emphasizing their focus on helping customers enjoy a budget-friendly holiday season.
Walmart’s Black Friday festivities will feature three main promotional events:
– The first event spans from November 14–16, with deals available online and in stores. Walmart+ members will get an early access window starting on November 13 at 7 p.m. ET.
– The second event goes from November 25–30, with an online-only sale from November 25-27, followed by online and in-store promotions from November 28-30. Early access for Walmart+ members begins on November 24 at 7 p.m. ET.
– Lastly, Cyber Monday on December 1 will offer an exclusive online promotion, with early access for Walmart+ members starting on November 30 at 7 p.m. ET.
Walmart has already teased some of the deals shoppers can expect, promising thousands of discounts throughout the promotional period. As the retailer prepares for the busy shopping season, consumers are encouraged to strategize their shopping plans to make the most of the anticipated deals.