The term “WAG,” which originally stood for “wives and girlfriends” of high-profile athletes, has evolved significantly over the years. Initially associated with negativity and stereotype, the term has found new meaning through figures like Morgan Riddle, the girlfriend of American tennis star Taylor Fritz, currently ranked No. 5 in the world. Riddle is not just a supportive partner; she is redefining the role of WAGs by embracing her influence and creating a vibrant presence within the tennis community.
At 27, Riddle has amassed a significant following on social media, with over a million followers across TikTok and Instagram. Her fashion-focused show called “Wimbledon Threads” has been pivotal in attracting a younger audience to the sport, showcasing the fusion of style and tennis. With her approach, she aims to challenge the outdated perceptions of WAGs, which often paint them as mere spectators with no individual identity. Riddle openly embraces the label, pushing back against the stigma attached to it and highlighting that many WAGs are educated and successful in their own right.
Raised in Minnesota, Riddle’s journey into the world of tennis was unconventional. She transitioned from a career in influencer marketing to full-time content creation as her relationship with Fritz blossomed during the COVID-19 pandemic. Through her engaging social media presence, Riddle shares insights about tennis and her evolving fashion choices, articulating a commitment to making the sport more accessible to female fans.
Riddle’s rise has coincided with a broader shift in tennis culture, where spectator fashion has gained increased attention. Once a niche interest, the style surrounding tennis events has exploded in popularity, with Riddle positioning herself as a trendsetter. She acknowledges the pressure to maintain a certain image as Fritz’s partner but maintains that her main focus is on contributing meaningfully to the sport and uplifting its community.
In a refreshing take on the WAG identity, Riddle emphasizes a collaborative relationship with Fritz that fosters mutual support and ambition. Their connection, described as one where they lift each other up, signifies a more modern and balanced dynamic. The couple enjoys quiet, shared moments after matches, often indulging in their favorite anime series rather than the party scene that characterized the past image of WAGs.
With Riddle’s innovative approach, the future of WAGs may well be a more empowered and engaged presence within the sports world. Her story is a testament to how individuals can redefine stereotypes and bring a new wave of representation to the table, creating a more inclusive and appealing environment for future generations.