The Victoria’s Secret fashion show made a grand return on Tuesday after a six-year break, showcasing some of the biggest names in modeling, including Tyra Banks and the Hadid sisters, who once again donned their signature wings.
The iconic lingerie brand’s promotional event, which has been a highlight of the fashion calendar since 1995 until its cancellation in 2019, was considered a staple of primetime entertainment. Its discontinuation came amid growing criticism relating to body positivity, transgender rights, and the #MeToo movement.
Victoria’s Secret faced several challenges during this period, notably involving controversial remarks made by its then-Chief Marketing Officer Ed Razek regarding transgender and plus-size models, leading to his resignation. The company’s association with L Brands’ CEO Les Wexner and his connections to Jeffrey Epstein also brought significant scrutiny.
In May 2024, Victoria’s Secret announced the revival of the fashion show for the fall season, emphasizing a shift in company values. Promising an updated event that retains the glamour and entertainment the brand is known for, the show streamed live on Amazon’s Prime Video and various social media platforms.
The 45-minute performance featured an entirely female musical lineup, including K-Pop star LISA, South African artist Tyla, and pop icon Cher, who concluded the event with performances of “Strong Enough” and “Believe.”
Numerous renowned models returned to the runway, including Gigi and Bella Hadid, Jasmine Tookes, Behati Prinsloo, Barbara Palvin, Taylor Hill, Candice Swanepoel, and the retired Adriana Lima. Notably, supermodel Kate Moss and former French first lady Carla Bruni walked the runway for the first time.
Ashley Graham, a model and body activist, also made her Victoria’s Secret debut, expressing her excitement about representing curvy women. She admitted her initial hesitation due to the brand’s historically narrow focus, but after discussions with the company’s leadership, she felt encouraged by their commitment to inclusivity.
The event culminated with Tyra Banks, Victoria’s Secret’s first Black contract model, making a dramatic return nearly two decades after her last appearance, earning a warm reception from the audience and fellow models.
However, not all reactions were positive, as some critics noted that the show fell short of its inclusivity promises, particularly concerning plus-size representation. Given recent financial challenges due to increased competition in the lingerie market and changing consumer preferences, the return of the fashion show is a strategic move for Victoria’s Secret, which aims to regain its previous popularity among viewers.