In a recent LinkedIn post, George Roboz, the Head of Creative at Recursive, showcased an exciting new project: a digital, miniature replica of Las Vegas. This innovative creation utilizes Touch Designer and Blender 3D, along with Unreal Engine, and features recognizable landmarks with a playful spin.
Roboz described a bustling cityscape teeming with pedestrians, traffic, and even a fully operational monorail system, alongside thrilling elements such as jet airliners and roaring Formula 1 cars, immersing users in an alternate reality. The team worked diligently to extend the interactive experience beyond traditional gameplay, incorporating graffiti-style stickers, mini maps, and immersive soundscapes to enrich the virtual environment.
An engaging mascot, Dylan, who represents Puma, adds a unique touch. He exists in both the game and the interactive space, allowing users to interact with him and capture memorable moments. Roboz expressed pride in the team’s achievements, highlighting innovations that improved user engagement, gameplay fluidity, and a responsive gaming environment enhanced by sound and lighting effects.
Roboz also extended gratitude to his team and especially to Corey Del Zotto from Puma for their collaborative efforts and support throughout the project. He teased that more exciting details will be disclosed in the near future.
In other news, the sixth edition of the RTIH Innovation Awards focused on recognizing technological innovations in physical retail spaces. Sponsored by notable organizations, the awards ceremony celebrated advancements in an omnichannel retail landscape. Held at RIBA’s historic venue in Central London, the event featured a keynote address from Scott Thompson, the Founder and Editor of RTIH. Thompson reflected on the event’s growth from its online beginnings during the pandemic to a sold-out in-person celebration.
He congratulated the finalists, noting the competitive nature of the submissions. The awards recognized breakthrough technologies such as checkout-free stores, automated supply chains, and innovative loyalty programs. He emphasized the importance of practical technology applications that enhance efficiency and profitability in daily operations.
As the event concluded, congratulations were extended to the winners, underscoring the continuous evolution and potential for innovation within the retail tech landscape.
This article highlights the exciting developments in interactive gaming and retail technology, showcasing the commitment to creativity and innovation in both sectors. The collaborative spirit among professionals signals a promising future for tech advancements that enhance user experiences and improve operational efficiencies across industries.