Orlando, Fla. — Approximately 60 percent of people around the globe participate in Valentine’s Day festivities, but for many, the significance of the holiday has expanded beyond just romantic love. Today, people are increasingly celebrating friendships, adapting to modern dating norms, and utilizing technology for matchmaking, showcasing a transformation in how connections are formed.
Valentine’s Day is traditionally associated with expressions of love between couples, yet many individuals are opting to celebrate their friendships as well. In fact, nearly one in three Gen Z adults consider friendship to be as important as romantic relationships, reflecting a cultural shift in priorities.
The concept of a typical dinner date has faded in favor of what is now labeled “experience dating.” This trend emphasizes engaging in exciting activities together, such as axe throwing, pickleball, cooking classes, escape rooms, or botanical workshops. Another emerging phenomenon is the micro-date, which consists of brief meetups lasting only 15 to 30 minutes. Micro-dates aim to minimize expectations and reduce the stress often associated with traditional dating experiences.
Additionally, the language used in dating continues to evolve, introducing new terms like “throning,” which involves dating someone to enhance one’s social standing. Another term, “shrekking,” refers to dating individuals one may not find attractive while hoping for better treatment. “Zipcoding” describes dating people restricted to a specific geographic area.
Friendship-oriented apps such as Bumble BFF and Yubo are gaining popularity as more individuals seek platonic connections. New terms like “Palentine’s,” “Galentine’s,” and “Broentines” illustrate the growing trend of celebrating non-romantic relationships. Despite the varied ways people choose to observe Valentine’s Day, the economic impact of the holiday remains significant. Last year, consumer spending for Valentine’s Day was projected to reach an all-time high of $27.5 billion, with the average individual spending nearly $190, as reported by the National Retail Federation.
The evolution of Valentine’s Day highlights the diverse forms of love and connection in society today, making it a day for everyone, regardless of relationship status.