As Valentine’s Day approaches, a vibrant atmosphere fills Barone’s Westlakes Balloons and Gifts in preparation for the busiest season of the year. The scent of roses pervades the local flower shop, where fresh arrangements are being carefully crafted for loved ones across the community.
Owner Maria Gonzalez, who has been in the floral business for 14 years after transitioning from street sales and working for previous shop owners, describes this time of year as both demanding and enjoyable. “The past few days have been very hectic,” she explains, as she skillfully assembles bouquets. “It’s weeks of planning and long days, but it’s also a fun time of the year.”
In the days leading up to Valentine’s Day, the shop bustles with activity as designers move quickly between worktables lined with long-stemmed red roses, vibrant lilies, and delicate baby’s breath. Orders for flowers must be placed months in advance, while coolers are cleared for the influx of inventory and delivery routes are finely tuned to ensure timely arrivals of each arrangement.
While classic red roses are still a popular choice among customers, preferences have shifted over time. Gonzalez and her team have noticed an increasing demand for mixed bouquets that reflect individual personalities. “People want something meaningful,” says employee Adriana Navarro, noting that customers request specific colors, memorable flowers from first dates, or arrangements that incorporate seasonal greenery for a unique touch.
Additionally, Valentine’s Day attracts last-minute shoppers who arrive on February 14 with the hope of finding the perfect gift. Some have made it a tradition to stop by during their lunch breaks, causing the shop to experience a delightful surge in creativity and spontaneous gifting.
“You see every kind of love,” Navarro reflects, highlighting the diversity of customers—ranging from romantic partners and parents to friends exchanging lovely surprises and individuals treating themselves. This perspective serves as a reminder that Valentine’s Day celebrates connections in all their forms, extending beyond romance.
Despite the long hours and hard work during this busy season, the satisfaction of being part of such significant moments is undeniable. Each floral arrangement carries a deep meaning that transcends words, with Gonzalez and her staff taking pride in their role in these heartfelt expressions.
As February 14 approaches, Barone’s shop is bustling—cooler doors are swinging open, delivery vans are on the move, and bouquets are meticulously prepped for their special delivery. By the end of the day, the shelves will be nearly bare, but the emotions and connections fostered through these floral gifts will resonate far beyond.
This year, consumers are expected to boost Valentine’s Day spending in the U.S. to a record $29.1 billion, with 55% of individuals planning to celebrate. On average, spending is set at $199.78 per person, with key areas including candy, flowers, and greeting cards. Jewelry remains at the forefront of expenditure, leading the category with $7 billion, as loved ones express their affection through various gifts. This surge in spending signifies the enduring importance of Valentine’s Day as a celebration of love and connection among people.