The upcoming year is poised to be a transformative one for logistics giant UPS, as the company implements strategic measures to alleviate margin pressures linked to Amazon, its largest client. This evolution is prompting considerable actions from institutional investors, who see potential amid the company’s restructuring efforts. However, a significant question remains: can UPS effectively manage its cash flow challenges while maintaining its high dividend payouts?

Critical to UPS’s strategy is a rigorous cost-reduction initiative, which seeks to reinforce profitability as revenue dynamics shift. This includes a plan for workforce reductions by 2025, targeting approximately 48,000 job cuts made up of 34,000 operational positions and 14,000 management roles. The company aims to achieve savings of $3.5 billion by the end of 2025, reflected in recent improvements such as a 9.8% increase in revenue per package within the U.S. domestic market in the third quarter.

UPS’s restructuring efforts have not gone unnoticed. Regulatory filings reveal that institutional investors, including firms like Cwm LLC and Strategic Planning Inc., have either increased their holdings or established new positions in UPS stock, signaling a bullish outlook on the company’s prospects.

At the core of UPS’s reorientation is the “Better not Bigger” initiative, which seeks to reduce dependence on the lower-margin volume generated by Amazon. UPS has set ambitious goals to diminish its reliance on Amazon by over 50% by the end of 2026. The company is refocusing on profitable sectors such as small and medium-sized business (SMB) clients and the healthcare logistics arena, highlighted by its recent $1.6 billion acquisition of the Andlauer Healthcare Group and new partnerships with the United States Postal Service (USPS).

Despite the high dividend yield of approximately 6.6%, which makes the stock appear enticing at around $99.79 per share, UPS faces financial pressures. In the first nine months of 2025, the company’s dividend distributions totalled around $4 billion, significantly outstripping a free cash flow of $2.7 billion, which temporarily pushed the payout ratio above 100%. With a reported 3.7% decline in revenue in the latest quarterly report, there’s an urgent need for the new strategy to yield positive results quickly.

Market analysts are keeping a close eye on UPS’s efforts to stabilize cash flow and improve margins in the coming year. If successful in navigating these challenges while decreasing its reliance on Amazon, UPS could break a key technical resistance level around $105, with the average analyst price target for the stock currently at approximately $110.

As UPS navigates this crucial phase, investors are left contemplating their next moves: should they buy into UPS now or consider selling? The company’s forthcoming strategic adjustments could hold significant implications for its future growth and market performance.

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