A Maine-based apparel company, Origin USA, has made a provocative claim regarding a pullover worn by Venezuelan President Nicolas Maduro during his recent arrest. The company, co-founded by author and podcaster Jocko Willink, shared an unverified photograph on social media showing a handcuffed Maduro adorned in their “Patriot Blue RTX” shirt while surrounded by DEA agents.
In a statement on their Facebook page, founder Pete Roberts alleged that a DEA agent provided the shirt to Maduro, further fueling interest in the brand’s offerings. This incident coincides with Maduro and his wife’s capture in Caracas on Saturday morning, as they face impending criminal charges in the United States. President Trump announced that his administration plans to pursue action against Venezuela “indefinitely.”
Origin USA seems to be capitalizing on the unexpected exposure, with a series of posts poking fun at the situation while promoting their brand. One cheeky post welcomed Maduro to America and announced that their “Patriot Blue” RTX shirt would be available for pre-order in the spring, suggesting that the radical turn of events might actually bolster their visibility in the market.
Residents of Farmington, where Origin USA has its manufacturing facility and pro shop, have expressed mixed reactions to the news. Daniel Hogue-Chelle noted that it was surprising to see the company associated with such a prominent figure, remarking that if their product is indeed good enough for a president, it reflects well on their quality. Similarly, John Whitney commented on the brand’s appeal to individuals with deep pockets, noting that high-end apparel tends to attract wealthier customers.
Multiple images released following Maduro’s arrest show him in various outfits, but it remains unclear if the blue pullover was worn during his capture or how he acquired it. CBS 13 has reached out to Origin USA for further comments, but there has been no response as of yet.
This unusual crossover between fashion and international politics highlights the unexpected ramifications of current events on business branding and consumer interest, suggesting that even in contentious times, companies can find opportunity amidst turmoil.