Jaclyn Sienna India established her boutique travel concierge, Sienna Charles, in 2008 with the aim of achieving success while initially projecting a façade of credibility. Reflecting on her early days, she shared that her husband doubted her decision as they received inquiries from potential clients, which she had to deflect by claiming their exclusive services were fully booked, despite having no clients at the time.
Fast forward sixteen years, and India’s strategy has proven effective. She now caters to an elite clientele that includes notable figures like former President George W. Bush and celebrities such as Mariah Carey. Her services are tailored for individuals earning over $100 million annually, people who typically have access to everything. So, what unique offerings does India provide?
India emphasizes that her approach goes beyond what her powerful clients can do themselves. She believes in the importance of empathy and understanding, skills she honed as a server before launching her business. “Caring for people is paramount,” she states, highlighting that attentiveness and personal connection are vital to her services.
Sienna Charles features an extensive network of over 2,000 contacts within the hospitality sector, including luxury hotels, exclusive restaurants, and yacht services. This network enables India to curate unique travel and dining experiences for her clients. She explains that her ability to comprehend her clients’ visions, often described with just a few words, allows her to fulfill their desires creatively and effectively.
India’s mission extends beyond simply providing access to luxury venues; she aims to ensure her clients have meaningful experiences. For example, she does not promote the renowned French Laundry restaurant in Napa, finding it less compelling than other options, such as Single Thread Farms, which she believes offer more intriguing dining opportunities.
Her personalized experiences are often extraordinary, from arranging a candlelit dinner at Versailles to a brunch atop the Arc de Triomphe. India also connects clients with noteworthy individuals, having facilitated meals with prominent families from Hermes and Fendi.
Yet, her services also cater to simpler requests. For instance, when Bush visited Ethiopia, India ensured he felt at home by providing familiar comforts like peanut butter and non-alcoholic beer, along with a warm welcome from local children wearing Texas Rangers caps.
India underscores her genuine passion for people and the world around her. She actively engages with everyone from cab drivers to restaurant staff, seeking unique and authentic experiences for her clients. “The world is not just luxury. It’s everything, and my clients want authentic experiences,” she concludes.