In a recent LinkedIn post, George Roboz, the Head of Creative at Recursive, shared exciting developments regarding their latest project. They have crafted a digital, miniature rendition of Las Vegas, utilizing tools such as Touch Designer, Blender 3D, and Unreal Engine. This immersive city features familiar landmarks, an array of animated characters, traffic, and even a functioning monorail system that transports users into a captivating alternate reality.
Roboz emphasized the interactive nature of the experience, which extends beyond gameplay. Users can find graffiti-style stickers, mini-maps, and ambient soundscapes that enrich the environment, adding to the overall authenticity of the gaming experience. A notable feature is Dylan, the Puma mascot, who interacts with players both in the game and in the physical space, creating a dynamic atmosphere.
He expressed pride in the swift advancement of the game, highlighting improvements in engagement, gameplay fluidity, and overall user interface. Roboz extended gratitude to his dedicated team and particularly praised Corey Del Zotto from Puma for their collaborative spirit and support throughout the creative process. Exciting new updates and details about the project are anticipated in the near future.
In addition, the 2024 RTIH Innovation Awards took center stage on November 21st at RIBA’s historic venue in Central London, highlighting the crucial role of physical stores in today’s omnichannel environment. Sponsored by various notable tech companies, the event celebrated global technological innovation with a drinks reception, a three-course meal, and a lively awards ceremony hosted by comedian Lucy Porter.
Scott Thompson, Founder and Editor of RTIH, reflected on the event’s growth, recalling its humble beginnings as an online-only awards show during the COVID-19 pandemic. He congratulated the finalists, emphasizing the importance of innovation in areas such as checkout-free stores, automated supply chains, and green technology, demonstrating the practical application of tech to enhance efficiency and profitability in the retail sector.
Congratulations to the winners of the 2024 awards, and thanks to all who contributed to making this event a success.
This article highlights how creativity and technology can blend to shape new, engaging experiences in both gaming and retail environments, paving the way for an innovative future. Overall, it reflects a positive outlook on the advancements within the tech industry and their practical applications in everyday life.