A recent study from the Bureau of Business and Economic Research and the Institute for Tourism and Recreation Research at the University of Montana, funded by Paramount Studios, revealed that in 2021, approximately 2.1 million visitors were drawn to Montana by the popular television series “Yellowstone,” contributing an impressive $730 million to the local economy. This surge in tourism not only highlights the show’s influence but has also sparked fashion trends inspired by the West and contributed to over 4 million visitors to Yellowstone National Park this year.
Interestingly, while Yellowstone National Park may not feature heavily in the series itself, it remains a popular destination for fans seeking to immerse themselves in the show’s setting. For those planning a “Yellowstone”-themed adventure, an all-day Yellowstone Wildlife Safari Tour offers a perfect opportunity to explore the iconic park’s geysers and unique geothermal features, enhancing the overall experience.
I embarked on a personal journey to embrace the “Yellowstone” lifestyle with a week-long trip to Montana, featuring two days of cattle driving at The Resort at Paws Up and five days of activities tailored for women at Lone Mountain Ranch in Big Sky. The “Cowgirl Up” program includes trail rides, rodeos, and learning essential ranch skills, all in a setting reminiscent of the Dutton family homestead.
As I set out on this adventure, I faced some apprehension, particularly as a Black woman in a state with a mere 0.6% Black population. To alleviate my nerves, I chose to bring my Mom along, even though she hadn’t watched the series. Upon arriving at Lone Mountain Ranch, I encountered Maleeah, a Black staff member who immediately put me at ease, proving that I would have support in this new environment.
One of the most anticipated activities was a cowgirl clinic focused on barrel racing and cattle roping. Despite having some experience from my childhood, I quickly learned that mastering these skills would be a challenge. As I struggled to rope a stationary calf, I felt disheartened, surrounded by guests executing their skills flawlessly. However, after several attempts and encouragement from my fellow participants, I finally succeeded in catching the calf, turning my frustration into a moment of triumph.
This experience at the Cowgirl Up event emphasized a valuable lesson from the show: ranch life encompasses both challenges and victories, often alternating between the two. Each day brings unique experiences, reminding us that every journey comes with its ups and downs, ultimately shaping who we are.
In a world where representation matters, the encounter with diverse individuals in places like Montana reflects a hopeful trend toward inclusivity in outdoor and adventure spaces, making them more accessible and welcoming to all. Such strides encourage everyone to explore new experiences and challenge personal boundaries, showing that anyone can embrace the “cowgirl” spirit.
This positive narrative highlights the rich possibilities of finding community and empowerment in unexpected places, proving that we can all learn and grow, regardless of our backgrounds.