The sleep industry is thriving as Americans become increasingly concerned about getting quality rest. Products like sunrise alarm clocks, high-end mattresses, sleep trackers, and melatonin supplements are attracting significant investment. But with so many options, is there a true path to better sleep?
In the latest episode of Quartz Obsession, Rocio Fabbro speaks with Dr. Michael Breus, a renowned clinical psychologist and sleep specialist, to delve deeper into this pressing issue. Together, they discuss the burgeoning market for sleep-related goods, the science behind why we need sleep, and what happens in our bodies and brains while we sleep.
Dr. Breus explains that insomnia has become prevalent, and its increasing rates can be attributed to various factors, including stress and environmental influences. He notes that historically, sleep patterns have shifted significantly—particularly since the advent of electrification in modern society, which introduced night work and other stressors affecting sleep hygiene.
Addressing the curious behaviors surrounding sleep in modern times, Rocio highlights the tendency to scroll through social media at night, which Dr. Breus advises against due to its engaging nature that keeps the mind alert. He encourages people to create a calming pre-sleep environment rather than being proactive and engaging late at night.
Dr. Breus also discusses how cultural practices surrounding sleep vary globally, with some cultures employing siestas or family sleeping arrangements, which pose challenges in treating sleep problems across different populations.
Throughout the conversation, Dr. Breus offers practical tips for improving sleep. He emphasizes the importance of a consistent wake-up time, advising listeners to maintain a regular schedule even on weekends. Additionally, he suggests minimizing caffeine and alcohol consumption before bedtime and incorporating daily exercise.
The episode wraps up with Dr. Breus encouraging listeners to take the Chronotype quiz, which helps individuals determine their natural sleep preferences and optimize their rest accordingly.
As the conversation continues, they touch on the potential for future advancements in sleep treatment through pharmacology and technology, highlighting the exciting promise of AI in sleep medicine.
This deep dive into sleep underscores the importance of understanding our unique sleep needs and dispelling common myths about sleep duration and quality. With daily practices aimed at enhancing both the quality and consistency of sleep, individuals can take charge of their sleep health and wellness.