The growing sleep industry, which offers everything from high-tech gadgets to luxury mattresses and sleep aids, raises questions about whether investing in these products truly improves our sleep quality.
In the latest episode of the Quartz Obsession podcast, host Rocio Fabbro speaks with sleep expert Dr. Michael Breus to explore crucial sleep-related questions: What drives the large market for sleep products? Can any of these products genuinely enhance our rest? Why is sleep essential? What occurs in our minds and bodies while we dream?
Dr. Breus, a double board-certified Clinical Psychologist and sleep specialist, discusses how the understanding of insomnia has evolved, particularly regarding the impact of technological advancements like the light bulb, which has significantly disrupted sleep patterns since its invention.
“Insomnia has changed over time,” Dr. Breus explains. “Stress levels have never been higher, and around 75% of insomnia cases are linked to stress and depression. The other 25% stem from environmental factors, like increased screen time and lifestyle habits.”
Rocio shares her personal struggle with sleep while often resorting to social media engagement in the middle of the night, which Dr. Breus identifies as a common issue among insomniacs. He advises creating a conducive environment for sleep and emphasizes the importance of establishing a bedtime routine that avoids stimulating activities.
The conversation dives into historical perspectives on sleep, such as the concept of “biphasic sleep,” where people would wake up in the middle of the night to work or socialize before returning to slumber. Dr. Breus connects this to modern insomnia, describing how physiological changes in the night can cause individuals to wake but later struggle to return to sleep.
Dr. Breus also touches on the potential of genetic factors influencing sleep patterns, noting that understanding one’s chronotype—whether they are an early bird or a night owl—can inform better sleep practices.
The expert shares practical tips for improving sleep quality, such as maintaining a consistent wake-up time, avoiding caffeine in the afternoon, and minimizing alcohol intake before bed. Establishing daily exercise routines and a morning hydration ritual can also enhance sleep outcomes.
As for the future, Dr. Breus is optimistic about advancements in both pharmaceuticals and cognitive behavioral therapies for insomnia. He notes the emergence of AI-driven solutions that may make it easier for individuals to access the help they need.
Listeners are encouraged to take control of their sleep habits, using Dr. Breus’s strategies for better sleep and mental health.