The sleep industry has seen remarkable growth, driven by rising concerns over insomnia and the quest for better rest. From sun simulation alarms to sophisticated sleep-tracking wearables, consumers are being bombarded with options, but the efficacy of these products remains a topic of debate. In the latest episode of the Quartz Obsession podcast, host Rocio Fabbro chats with sleep expert Dr. Michael Breus, who addresses common sleep-related queries and provides insights into the science of sleep.
Dr. Breus highlights the significant increase in sleep disorders since the advent of artificial light and industrial work patterns, attributing a large part of the insomnia epidemic to stress and lifestyle changes. He emphasizes that while the sleep industry profits from our sleeplessness, the medical and psychological aspects of sleep have often been overlooked.
The conversation reveals an intriguing divide in society regarding sleep norms and behaviors through history. For instance, before the industrial era, sleep was less fragmented, with many societies engaging in what’s called biphasic sleep—essentially breaking the night into two sleep segments. Dr. Breus also touches on different chronotypes, explaining how understanding one’s natural sleep patterns can significantly improve sleep quality.
He underscores the critical role of self-awareness in managing insomnia and dispels common myths, such as the assumption that everyone needs eight hours of sleep. Instead, he suggests focusing on quality over quantity; it’s more about feeling rested than strictly adhering to an arbitrary number of hours.
Dr. Breus concludes with practical advice for better sleep, outlining a five-step plan that includes establishing a consistent wake-up time, reducing caffeine and alcohol intake before bed, and engaging in regular physical activity—all of which are essential for optimal sleep hygiene.
With advancements in sleep research, potential pharmacological developments, and cognitive behavioral therapy, there is optimism for improving sleep health. The episode encapsulates a sense of hope that through knowledge and practical changes, individuals can reclaim their restful nights and enhance their overall well-being.