The sleep industry is witnessing substantial growth, fueled by products such as sunrise alarm clocks, advanced mattresses, sleep-tracking wearables, and melatonin subscriptions. However, with so many options available, the question arises: how effectively do these products actually promote better sleep?
In the latest episode of the Quartz Obsession podcast, guest expert Dr. Michael Breus, a double board-certified Clinical Psychologist and Clinical Sleep Specialist, shares insights into the complexities of sleep. He addresses several pressing questions, including the reasons behind the booming sleep market, the effectiveness of sleep aids, the biological necessity of sleep, and the processes occurring in our bodies during sleep.
Rocio Fabbro, the host of Season 8 of the podcast, expresses concern about rising insomnia rates in society, noting that many struggle to disconnect from their daily distractions, particularly technology. Dr. Breus explains how our understanding of insomnia has transformed over time, attributing modern sleep issues to evolution, societal changes, and heightened stress levels. He argues that stress and anxiety contribute to the majority of insomnia cases today, often exacerbated by environmental factors such as screen time and substance use.
Dr. Breus also discusses practical methods for improving sleep, emphasizing the importance of understanding one’s own sleep patterns and chronotype—the innate preference for waking and sleeping times. He encourages listeners to adopt certain strategies, such as maintaining a consistent wake-up time, reducing caffeine intake, and engaging in regular exercise, to enhance sleep quality.
Addressing common misconceptions, Dr. Breus contends that the popular belief in needing eight hours of sleep is overly simplistic. Instead, he advises individuals to prioritize quality over quantity, focusing on how they feel upon waking. By reassessing ingrained ideas about sleep and adopting healthier habits, individuals can significantly improve their overall sleep quality.
As the podcast concludes, Dr. Breus highlights upcoming advancements in sleep research, including personalized treatments targeted at specific insomnia types, as well as innovations in wearable technology aimed at promoting relaxation. He emphasizes the shared responsibility individuals have in improving their sleep health through both education and personal effort.