There is significant financial potential in the sleep industry, which includes products like sunrise alarm clocks, advanced mattresses, REM-tracking devices, and melatonin subscriptions. But the pressing question is whether it’s wise to invest so much in the pursuit of better sleep.
In the latest episode of Season 8 of the Quartz Obsession podcast, host Rocio Fabbro interviews Dr. Michael Breus, a qualified clinical psychologist and clinical sleep specialist, to explore these topics. They delve into the sizeable market for sleep solutions, inquire about the effectiveness of various products, and discuss the necessity of sleep, along with what happens in our bodies during slumber.
Dr. Breus points out a historical shift in sleep patterns, noting that insomnia has evolved significantly since the advent of the light bulb, which has disrupted sleep cycles. He explains how industrialization led to an increase in work hours and the necessity for people to adapt to artificial lighting, contributing to modern sleep disorders.
The discussion opens up a broader understanding of insomnia, particularly how stress, technology use, and lifestyle choices play crucial roles. Dr. Breus emphasizes that a major component of insomnia exists in a patient’s mind—a combination of anxiety, depression, and environmental factors exacerbated by an over-reliance on digital devices at bedtime.
Listeners learn practical advice for improving sleep, including maintaining a consistent wake-up time, reducing caffeine intake in the afternoon, avoiding alcohol close to bedtime, and integrating regular exercise while managing body temperature before sleep. These steps aim to regulate natural bodily functions that promote better sleep quality.
The episode also sheds light on the genetic components influencing sleep behavior. The concept of chronotypes helps individuals understand their innate sleep preferences, whether they are early birds, night owls, or those with more irregular sleep patterns. Dr. Breus encourages listeners to discover their chronotype through a short quiz, hinting at personalization in sleep management.
As the podcast wraps up, Dr. Breus highlights the importance of both medication and cognitive behavioral therapy to address insomnia while cautioning against overreliance on pharmaceuticals. Overall, the discussion provides valuable insights into the complexities surrounding sleep, the evolution of our understanding of insomnia, and practical strategies for individuals seeking better rest.