Jaclyn Sienna India founded her luxury travel concierge, Sienna Charles, in 2008, with the ambitious goal of succeeding in the industry by projecting confidence, despite initially having no clients.
Sixteen years later, her strategy has proven successful. India now counts various high-profile clients among her clientele, including former President George W. Bush and singer Mariah Carey. Her firm caters to individuals with an annual income exceeding $100 million, targeting those who seemingly have access to everything. So, what sets India’s offerings apart?
India believes that while her clients are powerful and well-connected, effective service comes from genuine care and personalized attention. Drawing from her background as a server, she emphasizes the importance of understanding her clients’ needs and desires.
Sienna Charles is renowned for its extensive network, boasting over 2,000 relationships with individuals across the hospitality sector, including hotels, restaurants, and yacht services. This relationship building allows India to curate distinctive travel and dining experiences for her clients.
She explains that her clients often have a vision for their experiences but lack the tools, time, or creative insights to bring those visions to life. India excels at interpreting these ideas and delivering tailored solutions.
While she focuses on providing exceptional individual experiences rather than merely luxurious ones, her services often lead to unforgettable events. For example, she has organized dinner under candlelight in Versailles and hosted brunch on the Arc de Triomphe.
India also believes in integrating encounters with notable personalities into her experiences; she has arranged meetings with families associated with prestigious brands like Hermes and Fendi.
However, she also understands that sometimes her clients desire simpler comforts, like ensuring Bush had peanut butter and non-alcoholic beer during his trip to Ethiopia, alongside a warm welcome from local children.
India emphasizes her commitment to authentic experiences, stating that her approach to service encompasses more than just luxury. By engaging with a diverse range of people throughout her day, from cab drivers to restaurant staff, she uncovers the most interesting opportunities for her clients.