Jaclyn Sienna India launched her luxury travel concierge, Sienna Charles, in 2008 with a determination to project success, even while starting from scratch. Initially, she would field inquiries from potential clients excited about travel experiences, despite having no actual clients at the time.
Fast forward sixteen years, and India now serves high-profile individuals, including world leaders and celebrities like Mariah Carey, catering to those with annual incomes exceeding $100 million. The question arises: what unique services does she offer that clients cannot easily arrange themselves?
India believes her approach transcends mere connections; it’s about care and understanding. Drawing from her background as a server, she has honed an ability to empathize with people’s needs, emphasizing that attentive personal service is crucial.
Sienna Charles boasts an extensive network of over 2,000 contacts within the hospitality sector, which enables her to craft exclusive travel and dining experiences. She describes her role as a facilitator of clients’ visions, translating their desires into practical and innovative travel plans.
Her aim is not simply to place clients in exclusive venues but to create meaningful experiences. For example, she chooses to forgo promoting renowned restaurants like French Laundry in favor of more unique dining experiences, citing that establishments like Single Thread Farms offer greater intrigue.
India frequently organizes extraordinary events for her clients, including a candlelight dinner in the enchanting surroundings of Versailles and brunch atop the Arc de Triomphe. Additionally, she arranges gatherings with notable personalities, such as breakfast with the Hermes family and lunch with the Fendi family in Rome.
However, she also recognizes that sometimes her clients prefer simpler comforts, as demonstrated when she arranged for former President Bush to have peanut butter and non-alcoholic beer during his visit to Ethiopia, along with a warm welcome from local children wearing Texas Rangers baseball caps.
Her commitment to genuine care and deep understanding of her clients’ desires sets her apart. She engages with everyone from cab drivers to restaurant staff to uncover authentic experiences beyond just luxury, ensuring that her clientele receives a rich and varied travel experience.