Jaclyn Sienna India founded her luxury travel concierge service, Sienna Charles, in 2008 with the goal of creating a high-end travel experience for clients. In her early days, she faced skepticism, including from her husband, as she often secured inquiries for travel despite having no clients. Today, after sixteen years, she has established a noteworthy clientele, which includes world leaders like former President George W. Bush and celebrities such as Mariah Carey.
India’s clientele consists of individuals earning more than $100 million annually, already possessing much of what one desires. Her unique approach includes not just exclusivity but genuine care and insight into their needs, honed from her experience as a server prior to founding her business. She actively listens to her clients to understand their desires and makes connections that fulfill those visions.
Sienna Charles is built on a vast network of over 2,000 relationships in the hospitality industry, allowing India to curate exceptional travel and dining experiences. Instead of merely focusing on luxury, she aims to ensure that each experience is personally meaningful. For example, she has chosen to bypass popular venues like the French Laundry in favor of more unique dining options.
Her offerings often include extraordinary events, such as a candlelit dinner at Versailles or brunch on the Arc de Triomphe. She also strives to connect her clients with influential figures, organizing meals with notable families like Hermes and Fendi.
Sometimes, however, her clients seek simpler comforts. When President Bush visited Ethiopia, she arranged for him to have familiar items such as peanut butter and non-alcoholic beer, as well as a warm welcome from local children.
India emphasizes her commitment to understanding her clients’ needs, stating that she engages with everyone around her—from cab drivers to restaurant staff—focusing on providing authentic experiences rather than just luxurious ones.