Jaclyn Sienna India, who established her travel concierge service, Sienna Charles, in 2008, initially faced skepticism from those around her, including her husband. Early on, she received inquiries from potential clients eager to arrange luxury trips to popular destinations, but she had no actual clients to provide services to.
Fast forward sixteen years, and India has successfully transformed her business, attracting an elite clientele that includes world leaders like former President George W. Bush and celebrities such as Mariah Carey. Her services cater exclusively to individuals with annual incomes exceeding $100 million, people who typically have access to everything. So, what sets Sienna Charles apart?
India emphasizes the importance of genuine care and emotional connection over mere influence or connections. Drawing from her background as a server, she understands the nuances of human interaction and strives to pay attention to her clients’ needs and desires.
With a vast network of over 2,000 relationships in the hospitality sector, India excels at curating unique travel and dining experiences tailored to her clients’ visions. She helps them realize their aspirations by translating vague ideas into meticulously planned events.
Her mission goes beyond simply granting access to exclusive venues; India aims to ensure her clients have meaningful experiences. For instance, she does not promote the renowned French Laundry restaurant, believing that nearby Single Thread Farms offers a more engaging culinary adventure.
While her focus remains on crafting customized, unforgettable events, she has arranged experiences as diverse as a candlelit dinner in Versailles to brunch atop the Arc de Triomphe. India also coordinates interactions with high-profile personalities, such as arranging meals with prominent families from luxury brands.
At times, her clients’ desires are simpler. For example, when President Bush visited Ethiopia, she provided him with familiar comforts like peanut butter and non-alcoholic beer, along with a warm welcome from local children in Texas Rangers caps.
According to India, her genuine concern for people drives her approach. She dedicates her time to conversing with various individuals, from cab drivers to restaurant staff, to discover the most intriguing options for her clients, believing that authentic experiences transcend mere luxury.