Jaclyn Sienna India launched her travel concierge service, Sienna Charles, in 2008, determined to succeed despite starting from scratch. Initially, she lacked clientele but adopted a strategy of projecting confidence and capability.
Over the course of sixteen years, her approach has proven effective, leading her to serve high-profile clients, including former President George W. Bush and celebrities like Mariah Carey. She caters specifically to clients earning over $100 million annually, offering them personalized services that go beyond what they could secure on their own.
India emphasizes that while her clients wield significant influence and connections, the key to fulfilling their desires lies in genuine care and attention. Drawing from her experience as a server, she understands the nuances of what people value. Her “black book” encompasses a network of over 2,000 contacts within the hospitality sector, allowing her to create exclusive travel and dining experiences for her clientele.
She articulates the importance of grasping her clients’ visions effectively. Unlike simply securing access to high-end venues, her mission is to ensure memorable and meaningful experiences. For example, rather than recommending the well-known French Laundry restaurant, she prefers to suggest more unique dining experiences, such as those at Single Thread Farms.
India has orchestrated extraordinary events for her clients, including a candlelit dinner in Versailles and brunch on the Arc de Triomphe. She often combines these meals with opportunities to meet notable figures, facilitating interactions with families like those behind Hermes and Fendi.
In some cases, her clients’ requests are simpler. For instance, when Bush visited Ethiopia, she arranged for him to have familiar comforts like peanut butter and non-alcoholic beer, with children wearing Texas Rangers caps welcoming him.
Her philosophy revolves around genuine care for her clients and a commitment to offering authentic experiences beyond traditional luxury. India actively engages with everyone she encounters during her day—from cab drivers to restaurant staff—to uncover the best options for her clients, demonstrating that the world of luxury encompasses rich, diverse experiences.