Jaclyn Sienna India launched her boutique travel concierge, Sienna Charles, in 2008 with the mindset of “faking it until making it.” At the time, she would receive calls from potential clients expressing interest in various trips, but she had no actual clients to serve. Despite her husband’s skepticism, India’s strategy paid off after sixteen years, and she now counts several world leaders and celebrities among her clientele.
Her clients typically generate over $100 million annually, which raises the question of what unique service she offers that they can’t secure themselves. India emphasizes that her approach is rooted in genuine care and a deep understanding of people’s needs, honed from her previous experience as a server.
Sienna Charles has developed a vast network of over 2,000 contacts within the hospitality industry, allowing India to craft extraordinary travel and dining experiences for her clients. She explains that while clients often have a vision of what they want, they lack the tools or access to realize it, and her skill lies in translating those ideas into reality.
India prioritizes meaningful experiences over mere luxury and often turns down requests for well-known spots if she believes they lack excitement. For instance, instead of the popular French Laundry, she favors more unique locations, like Single Thread Farms.
Her services have led to some unforgettable moments, such as organizing a candlelight dinner at Versailles and brunch atop the Arc de Triomphe. India also enjoys facilitating connections for her clients, arranging meetings with notable figures such as the Hermes and Fendi families.
However, she doesn’t shy away from catering to simpler preferences as well. For example, when former President George W. Bush visited Ethiopia, she made sure he had his favorite snacks and was welcomed by local children in baseball caps.
India’s philosophy centers around authenticity and genuine human connection, viewing the world of travel as not just luxury but also rich and diverse experiences. She remains dedicated to ensuring her clients receive unique and fulfilling adventures that resonate with their personal tastes and interests.