There is substantial financial opportunity in the sleep industry, which includes products like sunrise alarm clocks, high-end mattresses, REM-tracking devices, and subscriptions for melatonin. However, the question remains: is it wise to invest heavily in pursuit of better sleep?
In the finale of Season 8, we speak with sleep expert Dr. Michael Breus about several pressing questions about sleep: What drives such a vast market focused on achieving better rest? Are these products effective? Why is sleep necessary? What occurs in our bodies and minds during sleep?
Dr. Breus, a clinical psychologist and sleep specialist, offers insights grounded in his experience as one of the few psychologists to pass the Sleep Medicine Boards without traditional medical schooling. He proposes that insomnia, increasingly prevalent in our stressed society, stems largely from anxiety and environmental factors, with technology and lifestyle choices exacerbating the issue.
Rocio Fabbro, the host of The Quartz Obsession podcast, discusses the challenges of modern insomnia and the impact of constant distractions, including smartphones. Dr. Breus emphasizes the importance of managing engagement, suggesting it is more distracting than the light from screens, and advocates for less stimulating bedtime routines.
The discussion delves into historical perspectives on sleep, with Dr. Breus noting how our understanding has shifted dramatically since the industrial revolution, including the introduction of concepts like overtime, which led to longer working hours and sleep disruption.
Dr. Breus proposes a practical approach to improving sleep quality, citing five straightforward steps. These include waking at the same time daily, limiting caffeine, reducing alcohol consumption, exercising regularly, and establishing morning hydration and sunlight exposure routines.
He also addresses common misconceptions surrounding sleep, notably the myth that everyone requires eight hours to function optimally. Instead, he urges individuals to pay attention to how they feel after sleep.
As research evolves, advancements in both pharmaceutical and non-pharmaceutical treatments continue to emerge, combining insights from sleep studies with cognitive behavioral therapy to address insomnia. Dr. Breus highlights the potential future of AI in sleep medicine, suggesting that better tools and resources could help individuals better understand their sleep needs.
In summary, the conversation provides valuable perspectives on optimizing sleep health—encouraging individuals to take personal responsibility for cultivating better sleep habits while leveraging scientific advancements to improve overall sleep quality.