In a significant move following UFC’s landmark seven-year, $7.7 billion broadcasting deal with Paramount, UFC CEO Dana White has announced an increase in fighter bonuses as part of the organization’s new era. As the promotion gears up for its first event under this new agreement, UFC 324 in Las Vegas, fighters will see their post-fight bonuses double from $50,000 to $100,000.
White shared the news with the Sports Business Journal, indicating that four bonuses will still be distributed at every event: two Performance of the Night bonuses and two Fight of the Night bonuses. Additionally, the UFC will introduce a new $25,000 finish bonus for any fighter who secures a victory through knockout or submission but does not earn one of the regular bonuses.
The increase in bonus payouts comes at a time when the value of UFC bonuses had been a topic of dissatisfaction among fighters, especially as the organization continues to enjoy record-high profits. Since 2014, bonuses were set at a consistent $50,000, despite fluctuating amounts in the years prior, which sometimes exceeded this standard.
White has historically been hesitant to establish permanent increases in bonus payouts. Notably, he temporarily upped the bonus amount for UFC 300 to $300,000 for standout performances, but he has remained steadfast against ongoing adjustments. Just last year, he expressed frustration over increasing bonuses due to specific circumstances and vowed not to be influenced by such events for future adjustments.
Despite his previous resistance, the UFC appears to be embracing a new approach to bonuses as it prepares for a fresh chapter under Paramount. UFC 324 is set to be the inaugural event showcasing this enhanced bonus structure, signaling a hopeful shift for fighters’ compensation moving forward. This development not only demonstrates the UFC’s commitment to its athletes but also marks a potential turning point in enhancing the athletes’ financial incentives in the rapidly evolving world of mixed martial arts.