Uber has unveiled an engaging multi-channel creative campaign to celebrate McDonald’s Australia rejoining its Uber One membership program. The spotlight of this campaign is on Chris McDonald, a Hollywood actor recognized for his memorable and quirky roles.
Poem Group spearheads the strategy, creative direction, influencer partnerships, and publicity for this initiative. The launch film features McDonald on a golf course, effectively portraying the inclusive nature of Uber One’s membership offers. The campaign promotes the significant benefit of $0 delivery fees on qualifying McDonald’s orders for Uber One members.
Set to launch on May 6, 2025, the campaign will also encompass concise narratives and targeted social media content aimed at maximizing reach through various media channels. Notably, this campaign is independent from the upcoming ‘Happy Gilmore’ sequel, despite its release coinciding with Netflix’s revival of the beloved comedy.
Chris McDonald humorously highlighted the inclusive spirit of Uber One, stating, “Uber One’s not exclusive. Anyone with a pulse and a smartphone can join. It’s one big pool of mediocrity… and discounts.”
Nicole Bardsley, Head of Marketing for Uber ANZ, expressed enthusiasm about the collaboration, stating, “Working with McDonald’s and the iconic Chris McDonald has been a hole in one moment to emphasize the egalitarian nature of Uber One – a membership for everyone. We aim to poke fun at elitism while celebrating the $0 Delivery Fee on eligible orders from Macca’s in a memorable way, thanks to our creative team.”
Mary Vrančić, Senior Marketing Director for McDonald’s Australia, echoed this excitement by stating, “We’re thrilled to partner with Uber One to bring greater value to Australians, and this spectacular campaign showcases that perfectly.”
Rhania Farah, General Manager of Poem, commented on the choice of McDonald, stating that his popularity among Australian audiences made him an ideal match for the campaign, ensuring quality content that drives social engagement.
This new campaign builds on previous successful partnerships between Uber and Poem Group, including notable figures like F1 Driver Valtteri Bottas and Selling Sunset star Chrishell Stause, underscoring Uber’s strategy to leverage celebrity influence to enhance brand visibility and appeal.
Overall, this campaign highlights the exciting partnership between Uber and McDonald’s, as it continues to deliver value and inclusivity to its members, promising a fun and engaging experience for audiences.