Hotels and Airbnb accommodations in Nadi are anticipated to reach full capacity in anticipation of the UB40 concert featuring Ali Campbell and Katchafire, scheduled for January 30. Lawrence Kumar, president of the Nadi Chamber of Commerce, noted that a considerable number of hotel rooms have already been secured by both local and international guests.
“The outlook for the UB40 and Katchafire concert is quite encouraging,” Kumar stated. He shared insights from hotel and tourism sector members who predict high room occupancy rates leading up to the event, emphasizing that reservations have been strong well in advance of January 30.
The concert, expected to be a major draw, is poised to significantly stimulate economic activities in the Nadi area. “This event is likely to result in substantial economic growth, especially within the transport and tax sectors,” Kumar added. He highlighted that the influx of attendees will increase the demand for transportation services, catering to both local residents and international visitors eager to partake in the concert experience.
Moreover, micro, small, and medium enterprises (MSMEs) are also expected to reap benefits from the gathering. Kumar pointed out that food vendors and merchandise producers, like those selling UB40 T-shirts, stand to gain from the event’s popularity.
“This concert is expected to spark considerable economic activity, not only within Nadi but across the entire country,” he remarked. In preparation for the expected influx, businesses in Nadi have utilized insights gained from prior successful events, including the two homecoming concerts held in 2024 and 2025, to ensure they are ready to welcome visitors.
The excitement surrounding this event signifies not just a celebration of music but a pivotal moment for economic growth in the region. Such large-scale gatherings not only bring entertainment but also foster community resilience and business opportunities, showcasing the vibrant spirit of Nadi.