As millions prepare to watch Coco Gauff and Novak Djokovic defend their U.S. Open titles this week, many fans will also visit the USTA Billie Jean King National Tennis Center in Queens for additional experiences beyond tennis. This year’s U.S. Open features an exciting lineup of collaborations in fashion, culinary delights, and innovative transportation options.
Moët & Chandon has been named the official champagne of the 2024 U.S. Open, offering its renowned bubbly at several locations throughout the event, including The Moët & Chandon Clubhouse bar for all attendees and Courtside Premier ticket holders. Moët & Chandon will also feature limited-edition offerings and provide The Moët & Chandon x U.S. Open Golden Goblet with select purchases, celebrating the partnership with the USTA and the tournament.
Ralph Lauren is celebrating its 19th year as the official outfitter, showcasing a collection that includes polo shirts, varsity jackets, and graphic tees, reflecting the vibrant atmosphere of New York. This year, 215 on-court officials and 400 ball crew members will wear Ralph Lauren apparel in bold colors. Ralph Lauren is also set to debut select items from the upcoming 2024 Pink Pony collection exclusively at the tournament.
In collaboration with American Express, Van Leeuwen is introducing a limited-edition ice cream flavor titled “Match Point Mint Chimp x Amex.” Fans can sample this unique mint chip flavor at the U.S. Open American Express Fan Experience and purchase it at Van Leeuwen locations around New York City. A special pop-up ice cream truck offered samples before the tournament, enhancing the fan experience.
Aperol has entered the fashion world with a capsule collection inspired by its signature orange color, featuring items like hats and t-shirts, in partnership with Ashley Park from “Emily In Paris.” Along with the launch, Aperol will host its Aperol Spritz Bar at the venue, offering light bites and refreshments.
Rolex continues to be a prominent figure at the U.S. Open as the Official Timekeeper since 2018, with defending champion Coco Gauff among its official ambassadors. Gauff expressed her excitement about returning to the tournament and how the energy from the crowd boosts her performance.
Finally, tennis fans can enjoy a convenient travel option as BLADE and Equinox Hotel partner to provide helicopter transportation to LaGuardia Airport, followed by an SUV ride to the VIP entrance of the U.S. Open. This innovative service aims to simplify arrivals for evening matches, allowing fans to focus on the excitement of the event.