Steven Cheung, the communications director for Donald Trump’s campaign, has been appointed as the new White House communications director, as announced by the president-elect on Friday. Cheung, who previously served as a spokesperson for the Ultimate Fighting Championship, is known for his combative style and brings a unique perspective to his role in the White House.
Throughout the campaign, Cheung was unafraid to make bold statements, including labeling Vice President Kamala Harris a “stone cold loser” and suggesting her words were linked to threats against Trump. He also criticized veteran journalist Bob Woodward, describing him as someone afflicted with “Trump Derangement Syndrome.”
In a notable instance during the campaign, when Trump made a controversial remark about potentially needing protection from the press, Cheung emphasized that the president’s intentions were to safeguard the media, not to incite violence. He has gained a reputation for deflecting controversy with the phrase “Trump Derangement Syndrome” to explain negative responses to Trump’s discourse.
Despite his fiery public comments, Cheung has established a pragmatic working relationship with journalists covering Trump’s campaigns. With a background in various Republican campaigns and previous experience in the Trump White House, Cheung is poised to play a significant role in shaping communications in the new administration.
This appointment suggests that the incoming administration is likely to maintain a bold and unapologetic approach to communications, focusing on direct messaging and forthright engagement with the press.
In summary, Steven Cheung’s transition to the White House communications director role signifies continuity in Trump’s aggressive communication style, which he has honed throughout his political career. It may foster an environment where directness and forthrightness are key, potentially strengthening the administration’s relationship with its supporters while also igniting further debates.