Steven Cheung, the current campaign communications director for Donald Trump, has been appointed as the White House Communications Director, according to an announcement made by the president-elect on Friday. Cheung, who previously served as a spokesperson for the Ultimate Fighting Championship, has a reputation for his assertive communications style, which aligns with the often combative messaging of the Trump campaign.
Throughout his time on the campaign trail, Cheung has been known for his bold statements, including calling Vice President Kamala Harris a “stone cold loser” and attributing challenges to Trump’s rhetoric to what he describes as “Trump Derangement Syndrome.” His commentary has frequently included strongly-worded critiques of media figures, such as labeling veteran journalist Bob Woodward as “truly demented.” Cheung has also provided clarifications when controversial remarks from Trump made headlines, arguing that the president’s comments were misunderstood.
Cheung has a history with Trump, having worked on both of his previous campaigns and serving in the White House during part of Trump’s first term. His background includes growing up in Sacramento, California, and experience with several Republican campaigns before joining Trump’s team.
As communications director, Cheung’s role will be crucial in shaping the administration’s messaging strategy and managing press relations, utilizing his extensive experience in political communication.
This appointment brings a sense of continuity from the campaign to the White House, potentially reinforcing Trump’s narrative approach and strategy. Cheung’s pragmatic relationship with reporters could also suggest a willingness to engage constructively with the media, which is important for governance.
In summary, Cheung’s blend of assertiveness and experience may serve to strengthen Trump’s communication efforts as he prepares to take office once again. This could lead to more dynamic interactions between the administration and the media, fostering a communication environment that is both strategic and engaging for the public.