Trump Media & Technology Group is making a notable move into the cryptocurrency space as it seeks to launch a new product: the Truth Social Crypto ETF. On July 8, the company filed an S-1 document with the U.S. Securities and Exchange Commission to gain approval for this exchange-traded fund, which is sponsored by Yorkville America Digital, an asset management firm from Florida. This partnership began in April 2025, aiming to develop a series of cryptocurrency ETFs in collaboration with Crypto.com.
This ETF represents a strategic extension of Trump Media’s existing interests in the cryptocurrency market, which includes initiatives around meme coins and stablecoins. The recent passage of the GENIUS Act in June has been a significant moment for the cryptocurrency industry, demonstrating increased backing from government officials. Notably, William Pulte, the director of the Federal Housing Finance Agency, recently indicated that major mortgage finance entities like Fannie Mae and Freddie Mac will begin accepting cryptocurrencies as collateral for mortgage assessments, a development that could further mainstream crypto usage.
According to the filing, the proposed ETF will primarily invest in Bitcoin, with a planned allocation of approximately 70% in Bitcoin, followed by smaller distributions in Ethereum (15%), Solana (8%), Crypto.com Coin (5%), and XRP (2%). Bitcoin has recently showcased impressive growth, climbing 18% this year and reaching record highs of around $111,000 in recent weeks.
While shares of Trump Media experienced a decline on Wednesday and have faced challenges throughout this year, this venture into cryptocurrency reflects a broader trend of traditional companies exploring digital assets. This endeavor presents an opportunity for Trump Media to potentially regain market confidence by aligning with a rapidly evolving sector in finance.
Overall, the proposed launch of the Truth Social Crypto ETF could be a positive development, both for Trump Media and for increasing the accessibility of cryptocurrency to a wider audience. The growing interest in crypto and the legislative support may pave the way for innovative financial products that cater to the demands of modern investors.