Piccadilly Circus has been transformed into a futuristic spectacle, thanks to Disney Studios’ innovative premiere of “Tron: Ares.” In a groundbreaking move, the iconic London landmark hosted its first-ever rooftop red carpet event, drawing the elite of the film industry and fans alike into a dazzling digital experience.
Jared Leto, who stars in the film, took to the giant screens to showcase exclusive 3D content from “Tron: Ares,” alongside director Joachim Rønning and fellow cast members Greta Lee, Jodie Turner-Smith, Evan Peters, and Gillian Anderson. Below the vibrant lights, fans lifted their smartphones to capture the breathtaking event, which immersed guests straight into the film’s electrifying digital world.
The atmosphere was palpable, enhanced by LED-lit corridors that shifted and shimmered, complemented by a pulsating soundtrack from Grammy-winning band Nine Inch Nails. An iconic Lightcycle was on display, providing excitement for photo opportunities and reinforcing that this was no ordinary movie premiere.
Press and content creators were granted special access to preview footage, personally introduced by the cast, giving a rare insight into the narrative and production behind the upcoming installment of the Tron saga. Enhancing the experience, the public will have the chance to step into this immersive world as the “TRON: Ares Immersive Experience” opens today, October 2, with free tickets available through Eventbrite.
In partnership with Landsec, Disney Studios took over the Piccadilly Lights for a stunning 10-minute showcase, featuring collaborative displays from partners like Coca-Cola, Samsung, Ducati, and IMAX. The film, set to hit UK cinemas on October 10, follows Ares, a sophisticated Program who ventures from the digital realm into the real world on a perilous mission, marking humanity’s first encounter with artificial intelligence.
The cast is star-studded, including Leto, Lee, Peters, Hasan Minhaj, Turner-Smith, Arturo Castro, Cameron Monaghan, Gillian Anderson, and Jeff Bridges. Nine Inch Nails has composed the score, debuting the single “As Alive As You Need Me To Be” alongside the trailer, adding to the film’s exciting atmosphere.
For Londoners and visitors alike, this premiere is not merely about unveiling a new film; it’s a unique opportunity to witness the city’s most famous screens and skyline reimagined into a thrilling, futuristic playground, topped with a red carpet that soars high above the bustling streets below. “Tron: Ares” promises to deliver a cinematic adventure that seamlessly connects the story with the soul of London itself.