Travis Scott captivated fans in Catalonia with his surprise concert at Les Tres Xemeneies in Sant Adrià del Besòs on Saturday night. This marked the rapper’s first performance in the region, and it was a memorable event lasting 30 minutes. Organized by Spotify and FC Barcelona, the concert coincided with the unveiling of the club’s new jersey for the upcoming “Clàssic” match against Real Madrid, cleverly designed in collaboration with Scott’s clothing brand, Cactus Jack.
Dressed in the new jersey, Scott energized the crowd with his signature fusion of atmospheric sounds and catchy hits, including “FE!N” and “Butterfly Effect.” The concert’s setting featured a dramatic stage design reminiscent of a football field, complete with a goalpost and flares, enhancing the theatrical experience for attendees.
This event continues FC Barcelona’s tradition of collaborating with prominent artists for jersey launches, following in the footsteps of stars like Rosalía, Coldplay, Karol G, Drake, and the Rolling Stones. These collaborations not only showcase the intersection of music and sports but also highlight Barcelona’s cultural vibrancy.
In today’s landscape, such events reflect a growing trend where music and sports unite, creating memorable experiences for fans. The excitement around Scott’s appearance and the new jersey emphasizes the dynamic nature of modern entertainment and sports culture.