Travis Scott and Jordan Brand are pulling out all the stops to promote their latest sneaker collaboration. Following previous high-profile promotions featuring stars like Richard Hamilton, Randy Moss, and Mick Foley, they have now enlisted the help of NBA icon Dennis Rodman for a new video campaign.
Recently, Travis Scott unveiled a commercial for his “Velvet Brown” Air Jordan 1 Low, which is set to release tomorrow. The ad begins with a sweeping shot of a long line of fans braving the snowy weather to gain entry into a store designed to resemble an oversized version of the “Velvet Brown” sneaker.
As the video progresses, viewers see someone unboxing the special collaboration, which reveals a golden ticket attached to the shoe’s outsole, reminiscent of the classic tale “Willy Wonka and the Chocolate Factory.” Following this moment, the golden ticket holder is whisked away to a Cactus Jack-themed factory and unexpectedly drops onto a thrilling rollercoaster, where Rodman appears dressed as a Willy Wonka-inspired character. Travis makes a brief cameo at the video’s close, warmly welcoming the lucky ticket holder to the fantastical factory.
The choice of Rodman is especially fitting, given his pivotal role in the Chicago Bulls’ championship era alongside Michael Jordan throughout the 1990s, helping the team secure three consecutive titles from 1995 to 1998.
This collaboration not only highlights the blend of sports and entertainment but also brings a nostalgic flair that resonates with fans of both the sneaker culture and basketball. With this exciting release, it’s clear that Travis Scott and Jordan Brand continue to push boundaries in their innovative marketing approach.
For those interested, Travis’ new Jordan campaign is available to view on his Instagram feed.